Limited Time Offer: Save 30% on PRO with code GOPRO17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Is Pop And Posm?
Posted by Anonymous on
11/17/2004 at 9:09 PM ET
what is difference between these two words? what kind of ad. format do they include?
11/18/2004 at 12:21 AM
POP = Point of Purchase
POS = Point of Sale
POSM = Point of Sale Materials
essentially POP and POS are the same place/point (two sides of the same coin) in a retail environment. POP is said from the consumers point of view while POS is from the sellers point of view.
POP is usually the specific point from which the consumers purhcase the product in a retail environment. In case of a super market the shelf, cash counter etc. are the POP. those places are also the POS as i told above.
POSM is the advertising materials that are used to communicate brand information to the consumers at the POP/POS places and is part of the BTL campaign platform.
POSM includes Buntings/Streamers, Posters, Dangler, Dummy Pack (enlarged, reduces), Shelf Branding, Shelf Talker, Leaflets & Leaflets Dispenser, Wobblers etc.
hope this helps.
BACK TO TOP
Post a Comment
Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
by David Zimmerman
Which Types of Facebook Posts Get the Most Likes, Comments, and ...
by Ayaz Nanji
Five Ways to Compete Against Low-Price Competitors
by Laura Patterson
A Day With Your Smartphone [Infographic]
by Laura Forer
The Most Effective Digital Channels to Include in 2017 Marketing ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with