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Know-How Exchange

Topic: Branding

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Sample Brand Strategies

Posted by Anonymous on 125 Points
I've looked around for sample brand strategies without much luck. I'd like to know what others put in their brand strategy documents
- what does a basic table of contents look like in a bs?
- where is the line drawn between branding/marketing advice and business/financial advice?

I do realise that in most cases this is a confidential document, but I'm sure that must be samples out there. I have a few from univeristy but they are so bland and dated its not funny.

Any help would be much appreciated.


  • Posted by JBtron on Member

    A bit of advice:

    Before you post a question, I think you should go to the

    "Search Questions"

    section of Know How Exchange. If you had, you would have already found:

    …and this tidbit: “Describe a brand strategy in general:
    Focus on how a brand fits into the overall company strategy, brand goals, success criteria/measurement."

    [with thanks to KHE's BobetteKyle,
    who posted that explanation]


    among others!

    [Search phrase used: “brand strategy”]

    Hope this helps!



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