Question

Topic: Student Questions

How Does The Concept Of Segmentation Fit Company

Posted by Anonymous on 11/26/2004 at 7:48 AM ET 250 Points
discussing the marketing concept of segmentation. Reference to the marketing literature and corporate examples, how is this marketing concept treated? is it relevant? is there a good fit between the marketing and corporate examples?
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  • Posted by Carl Crawford on 11/26/2004 at 10:01 AM Member
    Hello helen,

    PLEASE READ THE IMPORTANT GUDIE LINES #5.

    You will NOT get ANY HELP unless you tell us what you think!!!!

    Please post back and tell us what you think!!!!!!!!!!!!

    Please read my post on this question:

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=4149

    Ps: any body reading this DONT ANSWER until helen posts back what she thinks, we have got to stop LAZY students abusing the forum.

    Carl Crawford
  • Posted by SRyan ;] on 11/28/2004 at 5:53 AM Member
    Helen, you still haven't told us what YOU think.

    It looks like you just typed a segmentation definition out of your textbook or out of your professor's homework assignment.

    So, is there ANY company you have in mind for this assignment? Give us your idea, then perhaps we can offer realistic help to you.
  • Posted by SRyan ;] on 11/28/2004 at 4:34 PM Member
    Good job, Helen!!

    I've got to pack up my laptop and leave, but I expect I'll come back to your question later tonight. I just wanted to tell you for now that THIS is exactly the kind of input we need from students here.

    You're setting a great example! Thanks for following through.

    - Shelley
  • Posted by SRyan ;] on 11/29/2004 at 3:55 AM Accepted
    Regarding Gucci, here's an article from 2002 that mentions the fashion line that Gucci launched for children. And this .pdf article [inactive link removed] talks about market segmentation in luxury goods and also mentions a Gucci strategy.

    I can't think of a business that ignored segmentation... but I can think of a segmentation example that backfired! Nissan launched an inexpensive, hip, urban SUV here in the U.S. that was designed for the young "generation X" buyers, and they called it the XTerra. The problem is, it had features that MOTHERS loved and it became a popular family vehicle. (I bought one and LOVED it.) I believe Nissan lost sales from their higher-end vehicles designed for the family market segment.

    I hope this is useful!

    [Moderator: Inactive link removed from post. 2/17/2011]
  • Posted by Carl Crawford on 11/29/2004 at 9:38 AM Member
    You need to install Adobe reader it is free. You can get it from here:

    https://www.adobe.com/products/acrobat/readstep2.html

    hope this helps

    carl crawford
    and a i am sorry about before, i had a hard day that day
  • Posted by SRyan ;] on 11/29/2004 at 9:52 AM Member
    Let's try that link again...

    Posted by SRyan ;] on 11/29/2004 at 9:55 AM Member
    One more time??

    Click here.
  • Posted by SRyan ;] on 11/29/2004 at 9:59 AM Member
    No, that didn't work. I see the persnickety problem in the URL...

    THIS ought to do it.[inactive link removed]

    (Cross your fingers.)

    [Moderator: Inactive link removed from post. 2/17/2011]
  • Posted by SRyan ;] on 11/29/2004 at 10:40 AM Member
    Helen, you need to hone your Googling skills to find what you want to know about Nissan. Try using keywords like "Nissan Xterra target market" to see what results you get (without the quotes).

    One example that came back is this USA Today article from 2001. Another is a product review in Cars.com that says, "...the Xterra is an unequivocal hit — and not just among the target “Xer” audience. There’s a lesson here for Nissan and any other automaker that cares to take note: Build a good, well-designed vehicle and it will appeal to everyone."

  • Posted by Carl Crawford on 11/30/2004 at 3:55 AM Member
    hi helen,

    why don’t you try reading some of the posts on the Xterra owners club.

    https://www.xterraownersclub.com/

    If they have a Chat room you might be able to talk with some one who will be willing to tell you there views on the car.

    Or you can have a look here https://www.cardomain.com/member_pages/search_results.pl?make=Nissan&model=... . I doubt you will be able to find an exact study on the type of person how buys the car, because it will very highly protected.

    Thank you for posting back and participating

    Carl Crawford
  • Posted by SRyan ;] on 11/30/2004 at 4:17 AM Member
    According to the articles that I linked for you:

    The targets of the Xterra ad campaigns were males age 25-35.

    The majority of buyers, however, were women and young families.
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