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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Tagline Suitable For A 4* Hotel

Posted by Anonymous on 125 Points
hi guys! i have to come up with a tagline for a client of mine (a hotel located in downtown bucharest,romania). i think of a tagline like: "business at home". what do you think? is it ok? do you have other ideeas? i'm totally lost here... oh, and the main color theme is green and yellow, this adding more confusion...thanks in advance!

  • Posted by Michele on Accepted
    Some top of the head ideas:

    Making your stay
    Everything you need
    Your home from home
    Come a stranger, leave a friend
    Attention to detail
    Everything you expect from a 4 star hotel
    We have earned our stars
    Providing luxury accommodation since 19..

    It would be nice to know the name of the hotel, perhaps there is some word game that could be played with it.

    Hope this helps stimulate some thinking.

  • Posted on Accepted

    Now it's easy to be comfortable in Romania

    Making Romania Friendly for you

    Making Romania comfortable for you

  • Posted on Member
    "Not Business as Usual"
  • Posted by SRyan ;] on Accepted
    "Your staying power in Bucharest."

    However, I don't know if the wordplay translates well in Romanian...
  • Posted by Mushfique Manzoor on Accepted
    hi stormdesign

    the hotel is 4* and located in Downtown Bucharest, for Business Travellers, so i would suggest you target to Business Travellers more than any other segment.

    here are my ideas of taglines

    "Stay at the Center of Business"
    "Staying with Your Business"
    "Your Business at the Center"
    "Business and Home, Synchronised"

    hope this helps.

  • Posted by Paul Linnell on Member
    Stay at the xxxxx, Bucharest...

    ...where even lawyers let their case rest.

  • Posted by chansdad on Accepted
    according to me anything with the word "Home" in the tagline for a hotel is not a good idea . A business traveller would want to leave all the work , and go home and relax and be peaceful without the tensions of work .. dont remind the good times he will have with kids and family while he is on a trip .. It might have a negative impact and the tagline might have different impact on differnt people.

    How about these -->
    "world class hospitality"
    "Hospitality at its best"
    "We mean Hospitality"

  • Posted on Accepted
    Hi Stormdesign

    Agree with Colleen, it does depend on your target audience - are they mainly business people from Europe or the US, where?

    Can you answer:

    Why should travellers choose your hotel above the competitors?

    What single (multiple) benefits differentiate the hotel from competitors that customers value?

    In the meantime, here are some thoughts:

    "Nice to have the best business people in Bucharest"

    "Serving the best business people in Bucharest"

    "A Better Home from Home"

    "Ready to do Business?"

    As with any tagline you need to make sure your business can over deliver on your promises everytime.

    Hope these helps.

    Zahid Adil
  • Posted on Member
    A tagline needs to have 3 things:

    * a point of difference
    * appeal to your target market
    * easy to remember

    So you need to ask yourself: "Do any of the taglines I am considering have all these three things". You may find that many do not contain any point of difference at all.

    The earlier response that discusses the point of difference of being at the centre of Bucharest is the most appealing to me - as a business and a social traveller I always want to be in the centre! That is what I would focus on, or something else that is memorable:

    "Hotel XXX - 3 star price, 5 star service"


    "Hotel XXX, the ultimate in 4 star value - 3 star price, 5 star service"

    As I said, i would still recommend focussing on being in the centre of town - it is a very simple point of difference that is appealing to most, for example:

    "Hotel XXX - right in the centre of town"
    "Hotel XXX - its in the heart"
    "Hotel XXX - stay in the heart"
    "Hotel XXX - in the heart of town"
    "Hotel XXX - we're close to everything"
    "Hotel XXX - they built the town around us"
    "Hotel XXX - in the heart, close to your heart"
    "Hotel XXX - at the big end of town" (not sure if that phrase translates internationally)
    "Bucharest nucleus = Hotel XXX"
    "Centre of Bucharest = Hotel XXX"
    etc. etc.

    If you want to appeal to International customers:

    "Book a Rest in Bucharest" - only joking

    My favourite:
    "Hotel XXX - its in the heart"

    Good Luck

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