Question

Topic: Advertising/PR

Market Body Shop To High End Customers

Posted by Anonymous on 2/3/2005 at 5:10 PM ET 125 Points
I own a collision bodyshop that caters to fixing high end vehicles such as Mercedes, Jaguar and BMW. I'm currently advertising on the radio and in numerous magazines that target consumers with a $80k plus income. I'm having a problem finding ways to keep in touch with them and have them come to me before they go to the competition.

Most of these customers have business in my city, so in a way, its basically marketing B2B.

Any creative and cost effective ideas would be helpful. Thanks!
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RESPONSES

  • Posted on 2/10/2005 at 3:58 AM Accepted
    very difficult target market.
    Run independent campaigns for each brand. ie run the mercedes campaign on the radio. run the jaguar campaign in newspapers. try to separate the perception that you are doing bits and pieces from all car brands. People who own these brands they have the money to visit their dealers.
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