Limited Time Offer: Save 30% on PRO with code GOPRO17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Todays Examples Of Positioning In Global Markets
Posted by Anonymous on
2/27/2005 at 1:26 PM ET
What is the scenario of positioning in today's global markets? I would need few examples to describe how companies are positioning their products in the customer's mind?
Peter (henna gaijin)
2/27/2005 at 3:12 PM
Few companies position their products globally (use the same positioning in all countries).
For example, Mercedes Benz is considered an upmarket, luxury vehicle in America, but in Germany they are used as taxis.
You can get lots of examples of positioning just by searching the previous questions on this site. In the bar on the right, click on
and enter "positioning" as the search term. There have been many questions asking about positioning - so you can read what was said before and see if the questions match what you need for your assignment.
2/27/2005 at 5:57 PM
Your best bet is buying Al Ries & Jack Trout's seminal book on positioning:
Positioning - The Battle For Your Mind - how to be seen and heard in the over crowded market place
They updated it with The New Positioning (2001) - The World's Latest #1 Business Strategy
I haven't read this one but it wasn't as well received as the original.
Hope this helps.
2/27/2005 at 10:33 PM
Lots of examples of companies that try to keep their brand consistent across markets globally. Yum Brands (KFC, Pizza Hut, Taco Bell) is one, Pepsi Cola and Coca Cola are two others, Volvo is another. Also most of the major international air carriers -- Lufthansa, Singapore Airlines, Air France, American Airlines, etc.
What is it you need to know about them? They all try to stand for the same thing in most parts of the world they serve. Of course there are some local variations on the theme, but basic brand positioning is generally the same.
2/28/2005 at 12:07 AM
Your question is a very broad.
Positioning of a product would depend on the type of the market and the type of the product.
People like KFC, Pizza HUt, McDonalds, Burger king try to keep their positioning similar in the sense that they say tasty, quality food. But depending on the market and the buying capability they change the positioning wether it is cheap enough for general people or is it people who can afford it.
Airlines usually keep their poisitioning similar all around. Positioning of cars is different in different markets as explained by Peter.
Hope that helps
BACK TO TOP
Post a Comment
Your 2017 Marketing To-Do List [Infographic]
by Laura Forer
Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
by David Zimmerman
Eight Design Tips for Your Next Tradeshow Display
by Mike Weimar
Five Ways B2B Marketing Will Change in 2017: All Roads Lead to ...
by James Thomas
Three Major Shifts That Will Transform Video Marketing in 2017
by Tyler Lessard
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with