Limited Time Offer: Save 40% on PRO with code GOPRO2018 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
New Real Estate Agent - Looking For Branding Ideas
Posted by Anonymous on
4/19/2005 at 3:23 PM ET
I have read the several posts from previous real estate agents looking for branding and tag lines. There were some really great ideas and I'm hoping you may have some for me as well. Here's a brief bio:
I am a new agent in a large town/small city in the south. I was born and raised here and know the city very well. I am well liked and have an outgoing and fun personality and am interested in helping people in my community sell their homes quickly and cost-effective as possible. Since I don't have any experience yet, I know I need to find other ways to promote myself. I am hoping my high-energy and "charming personality" will help.
4/19/2005 at 8:10 PM
I would take a different approach at selecting a phrase or brand image. I would begin by looking at when the agent becomes a consideration in the process of searching and buying/selling a home. I would build on those moments to create phrases that will have your name come to mind before others. Your three to five words should come to mind when a conversation comes up about a house that may come on the market or someone looking to buy a home.
An established agent will get more business from referrals then from any other method, which is a customer relationship problem, not a promotion problem.
New agents are at a disadvantage because they are left will cold calling, open houses and their own listings. Branding is much more difficult to establish in the minds of the buyer and seller until the person can see results and associate a positive experience with the sale or purchase of a home.
My agent's name is Art. His tag line is "Another work of Art" which he uses in many different variations to make the clients feel like their property is being handled by someone who will actually take great pride in every aspect of the experience when all is said and done. It is very easy for me to remember my agent when a conversation comes up.
BACK TO TOP
Post a Comment
The Four Most Compelling Design Trends for 2018
by Pamela Webber
The Ultimate Grammar Cheat Sheet for Writers [Infographic]
by Laura Forer
The Battle for Content Marketing: 8 Trojan Horse Tactics That ...
by Linda Emma
How to Use SlideShare for Lead Gen With E-Books
by Ashley Faus
How to Create Engaging Social Media Campaigns That Get Attention
by Ben Sailer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with