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Topic: E-Marketing

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This question has been answered, and points have been awarded.

Average Em / Dm Response Rate For B-2-b Space

Posted by Anonymous on 250 Points
Hi, does anyone know what the industry average response rate for direct mail AND email campaigns in the high-tech (B2B) space?
  • Posted by prbypr on Accepted
    That's a tough one -- because often results will depend on the quality of the direct mail messaging, its format, etc. It also depends on the quality of the list.

    Last solid number I heard was 4%.

  • Posted by ReadCopy on Accepted
    I come from just that arena in the UK, and there isn't a typical response rate, it depends on so many elements.

    We were typically getting 14%, but the stuff was highly targeted and highly relevant!
  • Posted by ReadCopy on Member
    Sorry just to clarify:

    Postal Direct Mail: 1%-5%
    E-Direct Mail: Opening Rate: around 75-85%
    E-Direct Mail: Click Through: around 14%
  • Posted on Member
    The DMA 2009 Response Rate Trends Report has the information you need for all types of direct marketing promotions.
  • Posted on Member
    The DMA's "2010 Response Rate Trend Report" includes information on average Email and Direct Mail Response rates in 2010. You can find a summary at this link:

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