Question

Topic: Advertising/PR

What Is The Future Of Newspaper Advertising Inserts For Retailers?

Posted by Anonymous on 4/15/2004 at 11:59 AM ET 125 Points
Looking for near and long term trending data regarding the plans of major retailers regarding the use of newspaper inserts for advertising and marketing. % bugets allocated now vs. planned for 3-5 years ahead. etc.
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  • Posted by SRyan ;] on 4/16/2004 at 12:35 AM Member
    BBsell,

    If the Sunday edition of the Houston Chronicle is any type of indicator, I'd say budgets for the successful retailers (Target, Kohls, Lowes, Walgreens, etc.) are gushing! In my household, we actually sort the ad inserts into two piles: Browse and Ignore.

    -- Shelley

    p.s. Times are definitely changing -- now in Sunday's paper we find a mini-catalog from none other than Amazon.com. BROWSE pile!
  • Posted by Blaine Wilkerson on 4/18/2004 at 11:40 PM Member
    What is the future of newspaper advertising inserts for retailers?

    Wrapping breakables during a move.

    Effective kindling at the dump.

    Piddle Pads for new puppies.

    If you run out of toilet paper..........


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