Question

Topic: Advertising/PR

Need Words That Motivate People, Desirable Words?

Posted by Anonymous on 10/20/2005 at 4:24 PM ET 250 Points
I just need exactly as described in Title!
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RESPONSES

  • Posted by michael on 10/20/2005 at 4:52 PM Accepted
    Eat
    Sex
    Sleep
    Rest
    Fun
    Excitement
    Challenge
  • Posted by Pepper Blue on 10/20/2005 at 6:12 PM Accepted
    Free
    No-Risk
    2 for 1
    Limited Time
    Buy now
    Special
    Exclusive

  • Posted by mgoodman on 10/21/2005 at 7:06 AM Accepted
    Virago is right. It depends on what you're marketing. Consider the following:

    Easy
    Sophisticated
    Fast
    Quiet
    Firm (like a mattress)
    Soft
    Silky
    Absorbent
    Tangy
    Mild
    Strong

    Each of those words can be an advantage in some categories, a turn-off in some, and neutral/meaningless in still others.

    If you have a real-world problem -- like creating an effective brochure or white paper, for example -- you'd be wise to get a professional copywriter and give him/her a thorough and accurate creative brief.

    As you probably know, it's the CONCEPT, or benefit promise, that really sells stuff; the specific words you choose are window dressing.
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