Question

Topic: Advertising/PR

Do You Know Any Unique, Unusual And Effective Promotion Campaigns Or Actions Of Apparel Retailers?

Posted by Anonymous on 4/22/2004 at 7:07 AM ET 125 Points
Can you remember unusual and attention driving marketing moves, promo actions of large apparel retailers, like Saks Fifth Avenue, Nordstrom, Target, Brooks Brothers...?
No matter how long ago it happenned!
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  • Posted by Blaine Wilkerson on 4/22/2004 at 5:54 PM Accepted
    Some recent and not so recent:

    GAP: Celebrities/Musicians dancing around in GAP clothes...you've seen them.

    Benetton: I remember them as being very colorful and utilizing people of all races against a white background to make all the "Colors of Benetton" stand out.

    Levi: Doesn't everybody know the "501 Blues" song?

    Sears: "There's more for your life"

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  • Posted by Pepper Blue on 4/23/2004 at 1:13 AM Member
    Hi NiqueLite:

    Old Navy is really good at this, they will just tightly focus on a particular type of clothing - right now it is capri pants, last year it was hipsters, a couple of years ago it was painters pants - and just obsess with marketing that for a period of time.

    I hope that helps.
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