Know-How Exchange : Student Questions

Hi liaolikang1,

The relationship is that marketing and e-marketing must complement, leverage, and ultimately create a synergy between themselves.

You should strive to integrate them so they work together to drive sales, whether the sales occur at a cash register, on a golf course, over the phone, through a website - wherever and however.

You must ask yourself in your plan, "do each of my elements, both on and offline, reinforce each other?"

This is the only way to generate maximum return on your marketing dollar.

I hope that helps.