Question

Topic: Advertising/PR

Best Business Books

Posted by Anonymous on 2/2/2006 at 9:52 AM ET 50 Points
Always like to keep up with new ways of thinking. One way is by reading business books. I am a marketing professional with 20+ years of experience and am looking for the best book to read on strategy, marketing, etc. Some folks have said "Blue Ocean Strategy", or "The Big Moo." Any suggestions?
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RESPONSES

  • Posted by michael on 2/2/2006 at 10:12 AM Member
    I still swear by "Made in America" ...the Walmart story
    and "Pour your heart into it" ...the Starbuck story
  • Posted on 2/3/2006 at 8:45 AM Member
    Crossing the Chasm by Geoffrey A. Moore
  • Posted by Mushfique Manzoor on 2/5/2006 at 8:55 AM Member
    some more....

    1. "Brand Leadership" by David A Aacher & Eric Joachimsthaler
    2. Winning by Jack & Suzy Welch

    cheers!!
  • Posted on 4/18/2006 at 7:07 AM Member
    Crossing the Chasm: Marketing and Selling
    High-Tech Products to Mainstream Customers
    by Geoffrey A. Moore

    Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time is a 2003 management book
    by Robert A. Lutz, former CEO of Chrysler.

    Guerrilla Marketing : Secrets for Making Big Profits
    from Your Small Business
    by Jay Conrad Levinson

    Finding Fertile Ground: Identifying Extraordinary
    Opportunities for New Ventures
    by Scott A. Shane

    Creating Breakthrough Products: Innovation
    from Product Planning to Program Approval
    by Jonathan Cagan, Craig M. Vogel

    Competitive Strategy: Techniques for
    Analyzing Industries and Competitors
    by Michael E. Porter

    Regards,
    Nirav P. Karia
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