Question

Topic: Strategy

New Search Software Tool Needs Quick Distribution

Posted by Anonymous on 2/20/2006 at 3:26 PM ET 500 Points
I am working with a client that offers a unique approach to Internet search by understanding the context of what the user is doing, automatically searching blogs, web, news sources, and more -- and then delivers the results in a sidebar - without launching a browser.

This software is marketed for free and we have used paid search, network banner advertising, and download site marketing for primary awareness-building.

It is a slow build, so far and I'm looking for some more guerrilla tactics to up distribution and installs through viral and other methods . . . any ideas . . . experiences with this?
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RESPONSES

  • Posted on 2/20/2006 at 3:39 PM Member
    Mike, I'd like to help, but I'd need to take a look at the software before I give you advice.

    Regards,

    Win
  • Posted by Carl Crawford on 2/21/2006 at 10:53 AM Member
    Try posting it on this site, www.wincustomize.com (12 million unique hits per month), also look at other "skinning" sites to post it on. Like:

    www.skinbase.org
    www.skinning.net
    www.skinz.org

    You could also get reviews on podcasts like www.undertheskin.net or some other poweruser type podcasts.

    Also try getting it listed on sites like www.softpedia.com/ as "Spyware free".

    It had better NOT have spyware in it.
  • Posted on 2/21/2006 at 10:56 AM Author
    Excellent input all -- Navigate here to download the product and to offer additional advisement . . . www.intellext.com . . . This is a free download and does not log search history or set cookies.

    I look forward to your input.
  • Posted on 2/23/2006 at 2:47 AM Member
    Hi,

    I think you can also go for e-mail marketing which is one of the most effective means of communications to market the product and you can also add some referral program with some incentive.
  • Posted on 2/24/2006 at 10:12 PM Author
    Thanks everyone for your input.

    We have done a bunch of PR which definitely has proven a great method to generate brand awareness and downloads.

    I will definitely focus on getting reviews from tech bloggers and will try to drum up some additional information and awareness that way.

    The education channel was a right-on-the-money answer . . . early adopters, free product, research tool.

    I have also found an excellent affiliate program that is much more affordable than the CJs and LinkShares of the world . . . They're called Link Connector.

    Again, thanks for your assistance!
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