Question

Topic: Website Critique

Revised Website For It Consulting Services

Posted by Anonymous on 2/23/2006 at 9:32 PM ET 500 Points
I just launched a newly redesigned website today. We specialize in network security, remote network management, and compliance consulting.

The site is fairly complete, note I still need to add content to the specific industry pages, and will also be adding additional graphics and other content in the next few weeks.

I can use advise on the home page in particular. What should I add to the home page? Right now it is primarily graphics and some text from our new brochure, I want to be sure people can tell immediately what we do and why they should check out our site, utimately to do business with us. I would like to use the home page to draw them into deeper content on the site, and ideas appreciated.

Also on a sidenote, any comments on the current tagline "Integrating Network Security and Compliance" would also be welcome.

Thanks for the help,

Steve Lubahn
LockNET, Inc.
www.locknet-inc.com
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RESPONSES

  • Posted by Frank Hurtte on 2/23/2006 at 10:57 PM Accepted
    Overall I felt the front page of your site made a strong impression. I would grade it as A+...
    The graphics were strong and added a dimension to what you said and portrayed your mission.
    That being said, I don't believe you posted here to get all high fives...
    I believe you need to soup up your secondary pages. None of them were particularly strong. No graphics a bare minimum of information.
    Further, as I thought about a person visiting your site for the first time, I had a hard time deciding why they would want to move it to their favorites or come back to it again. I believe sites need to be a resource that draws first time visitors back again. Many people do not make a decision to buy the first time around. And, if I was already a customer, what exactly would I gain by re-visiting.
    The truth is you have done better than 99% of the people who ask for opinions on MarketingProf.. I wanted to just give you a little more...

    Frank Hurtte
    www.riverheightsconsulting.com
  • Posted by darcy.moen on 2/24/2006 at 12:02 AM Accepted
    Minor cropping issue with the suit of armor picture/Safe/ businessmen cluster. Right above the safe, just below the suit of armor..it looks a bit flustered.

    I agree that the copy needs to be reworked a bit. You have a stonger, more compelling headline deeper in your content. Let me do a quick rework on the copy based on what you've done......



    The last thing you need to worry about is someone hacking into your network.




    You know what happens if someone breaches your network security. You spend whatever it takes to immediately fix the problem, but that would only be the start. Trust, once broken, may not ever be extended again. Results could be catastrophic.

    Customers demand reliability, keeping their identities secure. That's where LOCKNET helps. LOCKNET specializes in integrated network security that gives you the peace of mind you deserve. LOCKNET provides security assessment, regulatory compliance and network services for secure client networks, including remote monitoring and maintenance.

    LOCKNET Holds the Key to Your Peace of Mind

    The headline grabs attention. It says PROBLEM! - the rest of the page says 'solution'. It also sounds more confident, positive, and in my opinion, more convincing.

    I learned a few copy writing tricks from Sean D'Souza. Here are a couple resources from Sean you may find interesting.

    https://www.psychotactics.com/hiddenlink.htm

    https://www.psychotactics.com/baapplications.htm

    Hope I helped.

    Darcy Moen
    www.customerloyaltynetwork.com
  • Posted by Tatyiana on 2/24/2006 at 1:53 PM Member
    Hi Steve!

    I have a few initial comments..

    1. I think the background that you have is actual detracting from your overall look. Put you hands up to the sides that would normally be white space; it makes an immediate improvement. I think there needs to be a solid background

    2. I really don't like the green.

    3. Blue is a very "tech colour". Which is not a bad thing.. but think that when you use it, you also have to be careful about how you use it and what you accompany it with. I would like to see other colours/images introduced.

    4. The home page copy needs work. I find to be too casual... conversational. Also the other pages... needs to be stronger copy.

    I think that it is a good site that could use just a little tweaking but that the foundation is definitely there.
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