Know-How Exchange : Student Questions

Nasliya...

Welcome to the Know-how Exchange!

Your question twice uses the phrase "I expect..." as if you were ordering goods at a store! First, you won't find people here willing to do your dissertation; second, I'd guess your tutors are "expecting" your work to be your own! If you feel I'm making too much of this (and perhaps English is not your first language), then I apologise, but hopefully you get my point!

Now - to your question. The first comment I would make is that "market share" can be a very deceptive concept, depending on how you define the "market". For example, Porsche have a very small share of the "car market"; however, they have a very large share of the "luxury sports car market". So, be careful how you define the market!

My second thought is that when a market grows, it attracts new competitors; that can affect a leader's market share if the leader does not respond effectively.

Your next step: post your thoughts on how YOU are going to approach your dissertation, and I'm sure you'll get help from others on KHE.

Good luck,
Bob