Question

Topic: E-Marketing

Pricing Talk

Posted by Anonymous on 3/16/2006 at 7:10 PM ET 500 Points
Pricing is difficult. Anyone agree?

www.watch360.com is a unique service that automatically 'watches' specific company web sites and related news that you ask it to you. It monitors for changes of any kind to the websites you ask it to - your competitors, prospects, clients, partners and more - then regularly sends you info/data points in a consolidated format.

It has recently launched new pricing packages in order to respond to the various user types: individuals/small businesses; marketing/product managers who need to provide intelligence to internal team members; and larger enterprises who have multiple, distinct lines of business.

This may turn out to be a test phase (depending on results) but perhaps some of you can have a look (there is a free, no obligation trial in place) and provide feedback on price points and value delivery.

www.watch360.com - Thank you for your help.
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RESPONSES

  • Posted by Frank Hurtte on 3/16/2006 at 7:15 PM Accepted
    Here is my basic question... what is the difference between this and say using Google/Alert?
  • Posted by ROIHUNTER on 3/16/2006 at 9:51 PM Accepted
    Larry,

    Yes pricing is always an issue. After reviewing your offer (not trying the 15 day trial) I would say the pricing makes sense for industry / sectors that are in very fast changing environments. Looks fine to me.

    Couple of suggestions though:

    1. Move the sample emails onto the pricing page also, or if you are worried about call-to-action bleed then the whoisitfor pages.
    2. Some testimonials that show or state a positive ROI in the first year would not hurt, to those who have to justify the annual expense with their boss.
    3. the howtobuy page and the compare page don't seem to match up.
    4. You might want to add to the FAQ a QA on what Watch360 does not do or watch.

    Hope that helps,
  • Posted by james on 3/17/2006 at 4:17 AM Accepted
    Hi Larry,

    Personally I think your pricing is fine. I used some news clipping services before and they cost me about at least one hundred bucks a month.

    So if you position your service as value-adding, e.g. analysis of the impacts of the changes your client's competitors/prospects/parnters make on your client, you can charge higher.

    regards,
    Jim
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