Question

Topic: Website Critique

Very Specific Market. How Do We Find More Clients

Posted by Anonymous on 3/24/2006 at 2:35 PM ET 500 Points
Main website: www.office-environments.com

Chair sales site:
www.office-environments.com/Leap/index.asp

We are part of an office furniture dealership selling to corporate accounts. Our internet sales division is different in that we sell select Steelcase chairs on our website targeting the residential customer and small business owner. At this time, I am interested in advice on just the chair sales section of our website.

We are in our 3rd year and have experienced tremendous growth from year 1 to year 2. I am looking for ways to grow and expand the business even more, but I am stuck as to where to go from here.

As you can tell from our website, our target market is pretty specific. And I should mention that because of territorial reasons with Steelcase, we are not interested in selling large quantities of our chairs to one single client. We prefer to focus on the individual or very small businesses. When an individual contacts their local Steelcase dealer for one chair, they usually have a hard time getting help, because the dealership's focus is on bigger business.

I am looking for advice on how to find our target market and not simply rely on them finding us as we have been doing in the past. I am also looking for ways to differentiate ourselves from our competition on the web, all of which are far inferior and/or are not Authorized Steelcase Dealers. Can you help us?

Thanks,
Karen
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RESPONSES

  • Posted by Frank Hurtte on 3/24/2006 at 6:45 PM Member
    How to find the market...
    sponsor articles on the health benefits of a good office chair and push these out to other organizations and web sites. Establish a place on your own site with a listing of articles on good posture, health, etc.

    Good Luck
    Frank Hurtte
  • Posted by ReadCopy on 3/27/2006 at 1:28 AM Accepted
    I would tend to disagree with adame, I'm not sure you optimised against the terms your customers would actually use! If you fail to do this and build a poorly constructed sites, you will not get any natural search traffic to it!

    I did a search for "Charlotte Office Chairs" and didn't find you!

    Try the following to improve your optimisation:

    1. Research the search terms your potential customers would use.
    2. Your page has too many Title tags! I found 8 Titles! Search engines regard this as spam and either skip multiple Titles damaging your rankings or penalise your page. Please remove all Titles except the first one or at least two!
    3. Your Title tag has stop words! The words like "and, on, a, the, for, to, about, are, that, were, by, of" and other auxiliary words are too common and search engines don't take them into consideration.
    4. Your keyword is not present in the Title tag! I woudl suggest that the keywords you have chosen are not the ones customers would search for! It should appear at least once while it doesn't appear at all. Put the keyword into your Title tag or you'll have a frail chance to rank high.
    5. You have too many META Description tags! I found 2 Descriptions! Please remove all META Description tags except the first one!
    6. You have too many META Keywords tags! I found 2 META Keywords tags! Using multiple META Keywords tags makes no sense as it does not help your page rank higher. Leave only one META Keywords on your page.
    7. Your page has too few words - use more.
    8. None of your keywords is in bold.
    9. Your keywords are poorly presented throughout your pages!
    10. Use the

    tag
    11. Your keyword rarely appears in the ALT / TITLE attributes of text and graphical links on this page!
    12. Your keyword is poorly present throughout Titles of Web pages across your site! This means that the search engines cannot pick up a theme to your site, and themes are important!

    I hope this helps for now, if you need further assistance on SEO or Internet Marketing matters then please get in touch, I know I can help you.

    Good Luck

  • Posted by ReadCopy on 3/28/2006 at 1:20 AM Member
    kcornwell, I'm sure you will not, but don't ignore optimisation (on page and off page) unless you intend to spend lods of cash on pay per click, it's the life-blood of any website.
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