Question

Topic: Advertising/PR

Promotional Activities

Posted by Anonymous on 5/6/2004 at 11:59 AM ET 250 Points
do you know why companies prefer now spending below the line than above the line of a promotional activities?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Pepper Blue on 5/6/2004 at 12:09 PM Member
    Hi Carolinetab:

    Many companies are now putting their money below-the-line as it is closer to the sale and is more accountable.

    Check this link out, good info:

    https://www.ad-mad.co.uk/what.htm


  • Posted on 5/7/2004 at 8:37 AM Member
    Its a very cheap way to promote the product. Can be tracked and also segmented differently than above the line..
  • Posted by jcmedinave on 5/7/2004 at 10:18 AM Accepted
    You use it when you know your Target, your are Focus, you want to save money, you need to measure the results, you want to develop the customer Relations, you need to differentiate the offer depends on the type of customer, you need to sense the market and the volume of answers, or you need to fish.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)