Know-How Exchange : Advertising/PR

Boobobear,

You have done a lot for your store and above details are excellent to figure out your business skills and ability to promote your business and customer service. After carefully analysing your business, my findings will help your business in structural manner.

As busy consumers increasingly seek to pamper themselves, business at hair salons and beauty stores are soaring and there's still plenty of room for you to get into this hot industry. What you need is Basic business skills, People skills, and Problem-solving skills.

If I do internal and external analysis for your business (SWOT – strength, weaknesses, opportunity and threats); your business is in positive shape of development. As your location is based on the corner of shopping center – what you need to do is just direct them to your store e.g., employee some one who can direct..if you employee girl..that will be the best idea. The flow of customers is mainly during weekend - target the peak time for the promotion offers.

It came to my reading that the population segment of women age 40+ is 71% larger than the 20-39 segment, and they are wealthier than any other segment. Combined, Revolutionaries and Connection Cultivators represent 49% of woman 40-60, and are the key drivers for brands seeking to reach the influential 40 woman’s marketplace;

Woman 40-60 spend an average of $250 per month on new products; Two-thirds (67%) of woman 40+ are more likely to consider a product represented by woman their age. Women 40+ are incredibly influential: 83% said younger friends, family members and co-workers regularly come to them for advice. So you need to target them very carefully.

Following slogs will help your business: for Raffles, postcards, giveaways, birthday programs, newsletter. If it is possible you can arrange: Seminars with beauty institutes, Beauty shows, point-of-purchase materials, Trade shows, college courses and adult education, salon management programme, on the air, Feature articles, submitting your manuscript and main thing is under new management concept will increase your traffic.

1. Beautiful to be simple and yet simple to be beautiful
2. Enhancing your beauty
3. Beauty is in the eye of its beholder.
4. Perfect beauty is but an illusion, but if you can feel good about yourself by enhancing your looks, you may find more joy in your life
5. beauty is a joy forever
6. A Day In The Life
7. Minding The Store
8. The Price Is Right
9. The Gift Of Beauty
10. Good As New
11. Getting The Look

I hope this will help!

Regards,

M Bhor


Try this webpage:

• https://www.marketingprofs.com/4/learned6.asp (Marketing to women)

I would recommend laser focus. The best way to do that is to develop marketing initiatives based strictly on business objectives. I'll assume that I've included most of them, below. If not, simply add them and follow the same process to determine well-targeted initiatives.

1. Build awareness for your shop with primary target group (F 40-60 living/working within 3-5 miles of shop).
2. Build awareness for your shop with primary target group of new management and service philosophy/attitude.
3. Maximize convenience shopper traffic related to grocer.
4. Build strong loyalty with all new customers.

Let's connect the dots:

Business Obj. #1 -
- Postcard mailer - Get a professional photograph/s of your shop with customers inside to use for all marketing efforts. Make sure they capture the warm and hip mood you described above. You'll want to pull a residential list . Don't forget the map and association to landmarks (such as the grocer). Remember that you might want to get households with 4 people + (to account for daughters still living at home).
- Coupons or invitation/coupons for grand opening (a small jazz band would be cool, budget permitting).
- If business parks or large companies in close proximity: set up a day of "free facials with purchase" and invite them to your shop and hire a few beauticians to apply only your products.

Business Obj. #2 -
- Mention "under new service-driven management" in all materials.
- Banner with "Grand Opening . New Management"

Business Obj. #3
- With grocer's permission, set up product display and hand out coupons for product discounts/free product demonstrations or facials at your shop. Hold a fashion show at peak traffic hours in the parking lot.

Business Obj. #4
- Consider an online e-commerce site, where customers can order, then have their orders ready for pickup when they arrive. After a certain amt. of purchase, they get an online coupon to print out or apply to their purchase.

Contact me if you would like assistance with implementing any of these initiatives at www.danskincreative.com