Question

Topic: Career/Training

Cim Diploma's For Online Marketeers?

Posted by Anonymous on 125 Points
I am a graduate trainee embarking on a career in online marketing, within a charity or Non-governmental organisation.

Does anyone think it is necessary to take a professional marketing qualification (like the CIM e-marketing award, the CIM professional diploma or the CAM communications qualification) to progress in this industry?

If so which qualification would you suggest? Or is there anywhere I can go for reliable online marketing careers advice?

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RESPONSES

  • Posted by MANSING on Accepted
    Hi

    Let me tell you The Chartered Institute of Marketing is a world-wide membership-based organisation for professional marketers. The Institute defines the marketing standards that operate in the UK and is considered the global champion of best marketing practice.

    So for your qualification you should need to get qualification from them. But if you already have then you need to speak to them which qualification is suitable for your work.

    They will guide you. The address is as below:

    The Chartered Institute of Marketing
    Moor Hall
    Cookham
    Maidenhead
    Berkshire
    SL6 9QH
    UK

    General Contact Telephone Number: +44 (0) 1628 427500
    General Contact Fax Number: +44 (0) 1628 427499
    General Qualification Enquiries: qualifications@cim.co.uk
    Career Partner Scheme (for undergraduates): partners@cim.co.uk

    Every thing is possible!

    I hope this will help!

    Regards,

    M Bhor

    Web:

    https://www.cim.co.uk/
    https://www.cim.co.uk/cim/dev/html/couQua.cfm
  • Posted by Frank Hurtte on Accepted
    In my humble opinion the certifications are only good when you are working in a major corporation and everyone is looking for something to raise the bar on competition for future jobs..
  • Posted on Accepted
    I am sure you prepared yourself for a particular career, and if it happens to be marketing, then I will encourage you to persue professional level qualifications in the area of your interest, because that shows your true commitment to your career and help you to further develop your skills.

    Since you're starting your career, I would only suggest that always keep in mind that now adays companies dont really just hire people or give away titles/ designations, unless they see you as 'Specialist'. And obviously, you can only specialize in your field when you have gained a considerable knowledge, which can best be acquired through the combination of professional qualifications and ofcourse experience.

    The "ONLY experience" approach will not take you very far because, ofcourse we all are capable learners, but inorder to be a professional, you have to learn the 'right way'.

    CIM is a well renowned professional body and its qualifications are highly respected around the world.
    However, AMA (American Marketing Association) which is a U.S equivalent of CIM, carries more weight when it comes to practical marketing management knowledge.
    But it would really depend on which country you're in.
    People have diffferent approach, experiences and opinions, and we simply respect it, but not necessarily follow it.

    Bottomine is, whichever profession you chose, try and obtain maximum professional level qualifications along with practical experience-you will always feel motivated, committed, confident and above all, will be successful.

    Good Luck!


  • Posted by bobhogg on Accepted
    tishtash...

    Here's my take on the subject:

    YES, it's worth getting CIM qualifications!

    OK, now for the admission of bias - I'm a partner and principal tutor at a CIM Accredited Study Centre in Peterborough in the UK, and also a CIM examiner, so I would say that, wouldn't I?!

    But seriously, such a qualifcation is well worth achieving no matter what type of organisation you work in, because if taught properly, they emphasise the practical application of marketing principles and theories, not just teach the principles and theories themselves. (And that's the point I think amandavega was trying to make - the point is that good study centres DO have tutors with the right experience who can do as well as teach!!)

    If you want some further guidance, by all means contact me offline (email address on my profile page)

    Good luck,
    Bob

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