Question
Topic: Advertising/PR
Finding A Pr Company That Specializes In Pitching Products To Consumer Magazines
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I am a small business owner looking for a small PR firm that specializes in pitching products (home decor) to consumer magazines for features in editorials. I don't want full service public relations, which seems to be what most companies want to do. I want to know how to locate such a public relations professional that specializes in such a narrow field as this.
When you open any magazine in the grocery store, you will often see features that highlight certain products (depending on the feature) and I'd love to have my products featured there. I have a difficult time finding information specific to this facet of PR as generalized press releases are often insufficient for this.