Question

Topic: Advertising/PR

Conversion Rates

Posted by Anonymous on 8/27/2006 at 9:07 PM ET 250 Points
This will be a very easy question to answer for someone; I
hope. I need your help. What are the different marketing
conversion rates?

I know that B2B face to face is 1 out of 3, more for the experienced . Telemarketing was 1 out of 10, or better , i don't know what it is now. What about everything else , direct mail, targeted mag ads, internet #s opt in, double opt in, banner, newsletter ad, etc, etc. I am looking for minimum #s and national averages for these and all that I left out, your help is greatly appreciated. Thank You...Floyd

PS. Perhaps you can point me to some sources...Thanks Again

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RESPONSES

  • Posted by MANSING on 8/30/2006 at 6:08 AM Member
    Hi Floyd

    I do agree with bob. i didnt find any link which will give me right figures. It also possible to differenet from industry to industry.

    Important thing is your Unique Selling Point (USP). Your USP is what sets you apart from your competition.

    Regards,

    M Bhor
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