Know-How Exchange : E-Marketing

Hi there:

Social media is growing popular, (i.e. blogging, although I predict that Video over the Internet will make that fizzle soon enough and a new era of podcasting will take over) but you have to be dedicated, relevant and a little patient.

Have you identified who your target market is and how to reach them? Before you decide how to get everyone to your site, figure out who and the desired results for such traffic. This is a niche market you are in.

You may try some sort of call to action on your blasts.

I often think e-marketing is over emphasised and back to basics works best. Find out who and where your market listens and go there. Sometimes, this is not possible by virtual world as the lead.

T.

Hello Dale:
I have never done an email blast to a "list" or to anyone that has not asked to be part of our network and am not suggesting you would. My list contains current clients, those who have signed up for our newsletters, white papers, etc. Many leads have come from people simply using the "forward" function and forwarding to colleagues they know need my services/products. These blasts should be informative and give the reader something - not an outward facing advertisement.