Question

Topic: Website Critique

Ugggggg! No Uk Sales

Posted by Anonymous on 9/19/2006 at 6:43 PM ET 500 Points
Hi. We have tweaked and fiddled with our web site for months. Our sales are great in Australia but our UK and US sales are poor.

www.ugg.com.au

Despite our hit rate being terrific, our competitor, selling the same products from the same maker out sell us every day - so please can you tell us what the problem is?

Be brutal - we can take it!

FYI - we have mastered Ad Words and can be No1 or No2 at will - and we get the click through - but not the sales?

Thank you all in advance.

Michelle





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RESPONSES

  • Posted on 9/20/2006 at 9:03 AM Accepted
    uggs.com looks like your competitor. In yahoo and google they come up high on the search results and the adwords and I'm not seeing your links at all. It might be timing, of course, but the uggs.com is extremely present. I notice that they have a .com url. I would recommend that you get one, too, even if you have to adjust your exact domain name for it, and a .uk url as well.

    Note that the word "international" is a tipoff that your site is not focused on my country (if I have to click "international pricing," to get to US or UK prices, for example.) I agree with the suggestion above that you just have one pricing page listing all countries you serve.

    My feeling as a consumer is that shipping charges from Australia to the US are a big deal. As a US-based person, when I'm looking for something and I run into a website source that is not in the US, I normally leave and keep looking for a US source, just to be practical. If you want to serve US and UK customers, then I'd put something on the homepage that specifically addresses the shipping question. "Genuine Australian boots on your feet in the US and UK in about 2 weeks" or some such wording.

    Customers hate shipping charges anyway, and when they're left completely vague it's not encouraging. I would recommend building the shipping cost into the US and UK price of each item. If you can't do that, then give examples of specific costs or ranges for particular items.

    Good luck.
    Marge
  • Posted by Frank Hurtte on 9/20/2006 at 10:59 AM Accepted
    At least 3 people on the first page of a google search for ugg boots had free shipping to the US.
    I also noticed SAKS, Nordstroms, and another American reatilor carrying these in their online store, at a slightly lower price. I can tell you my first impression would be to buy from the local retailer with a reputation, than to buy from Austrailia and pay for shipping.

  • Posted by Harry Hallman on 9/26/2006 at 4:08 PM Accepted
    The Ugg boot was very hip and trendy in the US several years ago. People were paying $400 for a pair and even more. They are not now, but even so the boot is assocaited with the trendy bunch.

    Your web site is not hip and trendy looking. To be frank, it looks like your site is copying the Ugg boots that were popular in the US. Not that you are.

    I would setup up the design and get more modles on the site. Take a look at these sites of the hip and trendy manufacturers of clothing:

    https://www.diesel.com/

    https://www.bronx-shoes.com/

    https://www.shopbob.com
    (seller)

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