Question

Topic: Website Critique

What Is Our Business?

Posted by Anonymous on 9/24/2006 at 7:26 PM ET 125 Points
Hello

We have just undergone a new rebranding, new logo, new tagline, new collateral and of course a new website. Being a education and technology agency much of our previous collateral was written with a lot of technical jargon. We hope that with the new website users can simply understand what it is we do. If you could let me know what you think of the website and any feedback on whether it is understandable what we have to offer.

https://www.educationau.edu.au/
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RESPONSES

  • Posted by Frank Hurtte on 9/25/2006 at 9:43 AM Accepted
    I too had a bit of an issue with what is was that you do based on your website.

    Once I figured out what you did the rest of the site was actually pretty good. I would work on the front page. May be a little more specific... a little more focused. And you will have a winner.
  • Posted by Harry Hallman on 9/25/2006 at 12:50 PM Accepted
    The site design is very nice, clean and loads well. I do not feel that the page is to jumbled or confusing. This will help with serach engines as well. (if HTML)

    I think what is missing is a Value Proposition Statement. What makes you different then others and what benefits do you bring to the table?

    I think that may be why the respondees are having trouble understanding what you do.

    Also you have no call to action on the front page. The contact info is buried. I would make it very easy for people to contact you and also add a Call To Action. It should be on every page.

    Hope this helps.
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