Question

Topic: Advertising/PR

Subject Line For Ad Space Selling Mail

Posted by Anonymous on 10/6/2006 at 6:00 AM ET 125 Points
Hi all,

We have a media niche website and we would like to get Text link advertisements on that website. I would like to get help for finding an effective subject line for the mail that we have to send to advertisers for asking them to advertise on our website.

Thanks in advance
Aravind
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RESPONSES

  • Posted on 10/6/2006 at 6:44 AM Accepted
    Well i have 2 ideas for the subject line.
    1.
    TEXT-Ads2book
    AdverTEXTize.
    Advertising Beat.
    Media Solutions with Us.
    One Name. Many Solutions. Link Text.
    Text, Good.
    Text, Only.

    2 Assuming that you will send repeat mails to same people. Build a campaign- "Who is John Tucker?". Make a set of 3 stories with nice graphics incorporating how John tucker was a nonentity business man who did not have high budgets, then used the text links in your media niche website and now is a Who's who.
    That was your subject lines could be
    Who is John Tucker?
    What John Tucker did?
    What John Tucker did next.

    This could keep interest alive and ensure mail opening.
  • Posted by Harry Hallman on 10/6/2006 at 8:35 AM Accepted
    The best supject lines are ones that peak interest and for advertisers that would be results. What is your value proposition? What makes your site more valuable to your target What issuses do they have? Create your subject around taht.

    The campaiagn approach shghosh suggested is good. I would add a qualifiet to the that subject.

    "Who is John Tucker? And why did he get a promotion"
    Something like that
  • Posted by Harry Hallman on 10/6/2006 at 2:32 PM Member
    Okay Chrisbchris how about:

    "Who is John Tucker? And why is he on welfare?

    (-:)
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