Question
Topic: Student Questions
Overview On Swot, Pest And Porter
I am comparing analysis methods for my master thesis and I need to get an overview on different methods like SWOT, PEST and the Five forces model. The idea is that they are placed in the different categories micro, meso, macro and global economic situations. My professor gave me the hind that SWOT is in meso and PEST in macro but now i need to get this founded by literature (and not just wikipedia if you now what i mean). Can anyone help me finding the right literature (books or articles)?
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