Question

Topic: Advertising/PR

In-bar Beer Promotion Ideas (masculinity Themed)

Posted by Anonymous on 11/27/2006 at 11:02 AM ET 250 Points
Need your input urgently.
I'm looking for in-bar promotions that will generate fun and excitement around my beer brand; and generate sales. The promotion should evoke masculinity but be premium as well - so no loudest farts competitions. The target audience is males, ages 18-30 (yes we have a lower drinking age in Nigeria). The activities should be fun and not overly cerebral so as not to lose the attention of the consumer.

Currently we are looking at dart challenges; table soccer.

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RESPONSES

  • Posted by Harry Hallman on 11/27/2006 at 11:26 AM Member
    If it were in the US you might have poker nights where the one with the most chips at the end gets a good prize. I am not sure if poker (or other card games) is big in Nigeria.

    Fasion shows work as well. It draws ladies to the club and that gets the men to attend. The guys always like seeing beautiful models as well. You can connect with local botiques to do this for co-promotion.
  • Posted on 11/28/2006 at 1:49 AM Member
    Some simple kits- assembling a furniture kit, carpentry- building wooden bookshelf done in the sun among your target segment might help- also will promote day time beer drinking.
    Karaoke-Star-of-the-night, Betting small chips on games, live telecast matches and start building appetite for world soccer...
    Get some T Shirts, Mugs etc developed.
    Sponsor a movie screening- some biker/ action movie.

  • Posted on 11/28/2006 at 1:24 PM Member
    I like men who play pool

    Volleyball or Basketball in a front or back lot

    boxing is the ultimate in male sports

    (I know women do it too, so not to offend anyone)
  • Posted on 11/28/2006 at 1:26 PM Member
    you could construct a ring for boxing or wrestling

    Encourage contestants to create personnas like in US Pro Wrestling
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