Question

Topic: Advertising/PR

Need A Great Campaign Name!!!!!!!

Posted by Anonymous on 12/27/2006 at 5:45 AM ET 1500 Points
Ok Guys, As is with most of my questions, need the answers urgently!!!
Citibank is to launch a promotional campaign in Mumbai aimed towards increasing spends on its debit cards. We will be giving away prizes on minimum spends.
The offer construct is very basic. Spend an x amount on your debit card and you are eligible to win an air conditioner. Also, camera phones are being given away as special prizes. The winners will be selected through lucky draw and the 50 customers will win.

So, I need a campaign name for this, i.e., to brand this campaign. Please help!!!
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RESPONSES

  • Posted by Mushfique Manzoor on 12/27/2006 at 9:32 AM Accepted
    hi Puneet

    how about these campaign names...


    "swipe and win"

    "Who Swipes, Wins"

    "Card Swipe karo, AirCon Jito" (swipe your card, win Air conditioner)

    "AirCon ayegi Card Charke" (aircon will come by riding a card)


    thats all for now, will share if anything new comes up.

    Eid Mubarak and Happy New Year!!
  • Posted on 12/27/2006 at 12:31 PM Accepted
    CitiSwipe Sweepstakes
    Lucky CitiSwipes
    Lucky Swipes
  • Posted on 12/27/2006 at 12:36 PM Accepted
    Ok the campaign can be named as "This Christmas Santa's in your Wallet",shopping was never this much fun.
    Day before Christmas you are shopping and spending with your Debit card,but you have very little money and can't buy the Camera or the Air Conditioner you wanted,so you return home disappointed.

    Next morning on Christmas Day then suddenly you find free gifts amongst other wrapped gifts,so with a minimum spend too your card keeps you happy and fulfills all your desires.
  • Posted on 12/27/2006 at 12:37 PM Member
    CitiSweet Rewards
  • Posted on 12/27/2006 at 3:38 PM Member
    Get Citi-fied With Savings

    Enjoy Citi Freedom

    Citi Bonus

    Citi Bucks

    Citi Deals

    Show Your Citi-Badge For Savings

    It Pays to Be a Citi-Shopper
  • Posted on 12/27/2006 at 4:03 PM Accepted
    Free Gifts With Purchase

    Buy now Cool off later

  • Posted by rjohnni on 12/28/2006 at 3:31 AM Accepted
    Looking at the Mumbai's Culture & accepatance levels of Hin-glish, the campaign has to branded. Which is exactly what Steve was driving at.

    Say for example 'Swipe' is only for the Cards and is acceptable in India. AirCon is not, for Indians its always Aye Cee....

    Citi Masti - Spend X & Win xxx

    Citi Masti. Pao AC - Spend & Win

    Swipe Citi. Win AC -

    Cool Card. Cooler offers / Cool Card. Cooling Offers

    Citi Card, Cooling Card. / Citi Card, Coolest Card


    I am also taking off from the Thanda matlab campaign> which was a Coca Cola runaway hit in India >

    *****(Big headline) Tanda matlab....
    and follow it with "Use your CitiCard. Cool AC, Cool Camera Fones come Free".
    End it with (Huge Logo) CitiCard.******

    So one look is 'Tanda matlab Citi'...but by using it smartly you are not infringing on copywrihts.

    KUDOS



  • Posted on 12/28/2006 at 3:54 AM Accepted
    SwipeLuck
    SwipeGuarantees
    GuarantSwipes
    Debit Swipes-Credit Gifts
    Swipe ACtually
  • Posted by darcy.moen on 12/28/2006 at 8:22 AM Accepted
    pay and win

  • Posted by mop on 12/31/2006 at 8:58 AM Accepted
    I think Papadoc has a good point... swipe is a negative word. I am putting forth some alternates to the word swipe. (I don't know how these words will translate, but they may feed the creative input.)

    Sweet Sweeps
    Lucky Strikes
    Stroke of luck
    Pass & Play
    Cool Sweeps
    Citi Slides

    Good luck Braniac!
  • Posted on 1/4/2007 at 7:55 AM Accepted
    Hi,

    How about
    Are you "Poised to win" the "Citi Shining" contest (in line with India Poised and India shining)


    Cheers!!

    Happy New Year
  • Posted on 1/4/2007 at 11:46 PM Accepted
    Citibank Express Win

    Easi Wins

    Citi Wins

    We give you more



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