Advertising/PR - Need info/examples/case studies about sports marketing (advertising/sponsorship and basketball) from Anonymous: MarketingProfs Question 1634

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Topic: Advertising/PR

Need Info/examples/case Studies About Sports Marketing (advertising/sponsorship And Basketball)

Posted by Anonymous on 6/4/2004 at 8:06 AM ET 250 Points

We will be recommending to our telecom client to sponsor the basketball team in Syria. I have little knowledge about sports marketing and /or basketball and advertising. Do you have any availble info/case studies/interesting examples on the topic that can be shared?
TXS a lot. Nada.

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Posted by SteveByrneMarketing on 6/4/2004 at 4:41 PM Accepted

A Google search turned up these links:

https://www.sportbusiness.com/static/solutions/index_solutions

https://www.bortzsports.com/pageinpage/venue_design.cfm

https://www.sportseconomics.com/services/CS_Internet_Sport.html

https://www.sempo.org/case-studies/trading-cards.php

Hope this helps
Posted by Blaine Wilkerson on 6/6/2004 at 11:03 AM Accepted

I don't know about Syria, but in the US, you need to get your product approved by the sport's governing association.

Check out sites like www.nba.com, and www.clc.com for more examples of how it is done in the US.

Good Luck!!

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