Question

Topic: Website Critique

Web Addresses

Posted by Anonymous on 1/27/2007 at 10:04 PM ET 125 Points
I am working on a job for a small company starting out. Under my better judgement, they want to use their website address as their company name (also used in their logo) and leave off the www....

allwallmountedaquariums.com

They came to be for logo design, brochures, flyers, tag lines, etc after they created the website. Too late to change it now..they already started advertising and got about 800 views on their website in just a week or so...

my question....is there a marketing "rule" that says do not use uppercase letters in a website? They want to do this...

AllWallMountedAquariums.com

I say stick with this...allwallmountedaquariums.com...because in general consumers are used to seeing a website in lowercase. I think it makes it harder to make out the web address in the above.



Am I wrong? Are they right? Does it matter? Anyone have any suggestions????
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RESPONSES

  • Posted by charles.stannard on 1/27/2007 at 10:09 PM Member
    I agree with you - I like the lowercase, am more accustomed to seeing lowercase, and find the URL more legible in lowercase.
  • Posted on 1/27/2007 at 10:20 PM Author
    Do you know if there is a marketing "rule" (persay) for this?
  • Posted on 1/28/2007 at 7:57 AM Author
    THANKS SO MUCH! I am going to sway them to stick with the lowercase URL.
  • Posted by Inbox_Interactive on 1/29/2007 at 11:31 AM Member
    For what it's worth, this subject is addressed here:
    https://www.wdvl.com/Authoring/Design/Usability/use6_1.html

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