Know-How Exchange : Student Questions

Because items need to sell themselves. Stores can longer afford (or no longer are willing to pay) salespeople to walk around describing every product. Therefore, packaging has become more and more important in order to catch the eye of the consumer, look "quality", and give enough info for the consumer to make a decision.

Some exceptions to this rule: lumber stores, art galleries, furniture stores, car lots. Why? Because it ismuch more difficult to realize what you are buying in these environments.

Here is a few examples: TOYS, Food, computer supplies, BOOKS.

I'll let you go to the stores and see what I mean for yourself.

Good Luck!

an example would be Nokia:

from a visual perspective, it has to complement the perception of the product when the customer buys it and takes the phone home:

from a functional perspective, it must protect the phone from damage

and from a marketing perspective, it must educate the costomer. eg a user guide, brochures and collateral that is aimed at supporting the customer in setting up and enjoying the handset.

hopes this helps