Know-How Exchange : Taglines/Names

Let's Renovate OK!, Inc
Let's Remodel OK!, Inc
Let's Repaint OK!, Inc
Let's Rebuild OK!,Inc
Property Management OK!, Inc
ACME Productions, Inc
OK, OK, OK, Inc.

I would recommend you NOT pick a name that is universal. You want your brand to be strong enough so that for a generic category like remodeling, they think of your name. If you muddy it up by trying to be all things to all people, your brand becomes confusing and you stand for nothing. After all, I wouldn't expect that you would look to the same company for painting services and janitorial services. Nor would there be any advantage to the customers for a company to have both. I would recommend you pick a distinctive name for each area in which you wish to enter. Most states allow you to incorporate under one name and then have other entities under that like Universal Services, Inc, doing business as "Clean and Shiny Janitorial Services" for tax purposes, but you go out to the Janitorial buying public as Clean and Shiny Janitorial Service."

Given this scenario, call your main company anything - it's just a holding company and not going to be in the public eye. Then, come up with more clever names for each area like:

REMODELING AND CONSTRUCTION
Measure 2X Cut 1 Construction
New and Renew Construction
Major Minor Construction (military theme)
Prairie Construction
Value Construction


Or you could use your CA name here too.

I hope this helps.

Wayde

Hi, Robert,

I happen to live in Tulsa and, once you are armed with whatever excellent ideas are delivered via this forum, why don't you give me a call and we can sit down over coffee and discuss their merits in person. My best (and favorite) clients are the ones who have plans and ideas and just need help pulling all this together. And you really can't beat the dynamic of a face-to-face over a cup of java.

While my expertise is in marketing communications (i.e., copy & design concept development as well as the creative), I've got a network of other professionals that can be of some assistance with your situation. Specifically, I'm thinking I can introduce you to a trustworthy brand manager here and an excellent business lawyer. Then as things come together I can offer services for the promotional/image-building side of things to infuse your new business name into the minds of your target market.

If any of this might interest you, please visit my profile for contact info. I look forward to hearing from you.

-- Paul

thank you all for your time, Donna, let me add that my name could be used, and may be a good marketing strategy toward the good-ol-boy, as its Carpenter.. but my only problem (perhaps i shoulda clarified alittle in my original question/rant) is that i dont just expect to start one co. but i dont want mega tax id's either, as my business in ca. still continues.. i do some real estate investments, and would like to cover myself by incorporating. i intend to hire on a new partner to do excavating, while i still want to target inner city business with maintenance and perhaps cleaning.. but dont want to limit my self to 'carpenters construction and remodeling', i was thinking for example: paramount resources, then if i market my excavating co. just add that to the companies description in the advertisement/marketing. also if i want to remodel ad to the descriptive title paramount resources: room additions, tenant improvements.. etc.. as Wayde said: maybe i could just use some as subsidiaries or dba's, but im not sure of the legality's.
in california to perform any improvements on property you have to obtain a 'contractors license' from the state license board which is much more difficult then it is here, here you simply get a business license and your off..