Question

Topic: Strategy

How To Quick Start Into Marketing & Selling Rfid.

Posted by Anonymous on 4/27/2007 at 5:23 AM ET 250 Points
I am taking up an employment in senior position for Marketing & Sales with a startup focused on RFID solutions. Most of the industry reports predicts very positively on the scope and market readiness.

How to quick start on marketing & sales activities? How to identify senior opportunities?

Thanks.

Fiatuno
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RESPONSES

  • Posted by Harry Hallman on 4/27/2007 at 8:23 AM Accepted
    fiatuno you did not mention if your market is retail or another application of RFID like marketing. Nor did you say what part your company plays in RFID. Is it software, hardware, implemntaton or another area?
  • Posted by Chris Blackman on 5/6/2007 at 6:44 PM Accepted
    FiatUno

    There's RFID and RFID... are you talking about intelligent tags, for example, devices that can communicate a wide range of info, say, heavy goods vehicle operating data, for example, with weighbridges and security gates?

    Or, are you thinking of simply a replacement for a bar code, i.e. an RFID that simply squawks its code to a reader when interrogated?

    Can you give a link to the company to enable a closer review of the range on offer?
    thanks

    ChrisB
  • Posted by Frank Hurtte on 5/25/2007 at 6:51 PM Member
    Sunil,
    I know the question is closed, but if you ever want to talk about marketing RFID products into the manufacturing segment... I have experience and would be willing to offer advice..
    Just contact me via my profile.

    Frank Hurtte
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