Question

Topic: Student Questions

Dissertation Help Needed

Posted by Anonymous on 5/23/2007 at 4:49 PM ET 125 Points
I have to write a dissertation related to' country as a brand', which is related to how people's image and perceptions of a country, shape how they view the country's brands and therefore perceive the products. At least that's what I think it means. Can anyone suggest a research question and a suitable methodology related to this and one that I am able to write a 20, 000 word dissertation on. India could be the country the dissertation is based on.
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RESPONSES

  • Posted on 5/25/2007 at 12:15 AM Accepted
    Those are valuable advise. Well from my side - takeing the role of an academic professor (Well, I'm not >.<)

    I would probably like to see lots of academic referencing to know you have read alot to understand the topic and also the amount of primary research you have done.

    What would help is to be SPECIFIC.

    I would probably ask myself this:

    "What attribute does a consumer add to a brand when they know it is a (insert country name) product?"

    This way you can start general take about whatever attributes that had been mentioned in previous academic studies then you sum up with a small research you had done yourself!

    I've done a 40k project before- one advise - DO NOT attempt to dump irrelevant stuff in...lol.

    Hope that help and maybe any professors can fine tune my suggestion!
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