Question

Topic: Student Questions

Live Event Promotion

Posted by Anonymous on 5/25/2007 at 11:18 PM ET 125 Points
I am working on a study of live event promotion and what types of promoting (word of mouth, print, radio, etc) work best when promoting these events. Does anyone know of any articles or studies that I can use to read and cite in my own report?
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  • Posted on 5/29/2007 at 12:53 AM Accepted
    Innovative Marketing Communications: Strategies for the Events Industry by Guy Masterman & Emma H Wood

    Trade Show & Event Marketing: Plan, Promote & Profit by Ruth Stevens

    Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle
  • Posted by Bullseye Chic on 5/29/2007 at 10:31 PM Member
    If you were more specific in your "live events" definition, that would help narrow the answer. Tradeshows have a different promotion then seminars or association meetings, for example.

    Event Marketer Magazine
    Exhibition Magazine
    Trade Show News Network tsnn.com
    Selling Power Magazine
    Successful Meetings Magazine
    Acteva.com's Event Marketers Journal

    George P. Johnson and company publish studies on the tradeshow
    and event industry all the time - go to the Contact Us and click on Whitepapers

    Skyline Exhibits also publishes whitepapers

    Center for Exhibit Industry Research - publish lots of reports https://www.ceir.org/research/report_search.asp

    Meeting Planners International
    Tradeshow Central TSCentral.com
    Tradeshow Exhibitors Association TSEA.org

    Hospitality Sales and Marketing Association International (HSMAI)
    They host the Affordable Meetings tradeshows

    If your head isn't spinning by now, it will be soon. Good luck!
  • Posted by Bullseye Chic on 5/29/2007 at 10:37 PM Accepted
    Looked at my answer:
    First three places to go
    George P. Johnson whitepapers
    Event Marketer Magazine
    CEIR
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