Know-How Exchange : Career/Training

I can't argue with all of the advice above. But I would like to add it is important to consider the level of education, titles, duties, etc. when assessing employees about marketing.

Now, if you run a marketing firm, then then it is reasonable to assume an understanding of marketing. If not, you may get a lot of empty blanks.

I'm not sure what you plan on doing with this data but I urge you to take the empoloyee roles into consideration and offer to train them accordingly. Marketing is frequently "malpraticed"...even by people with MBAs and marketing degrees.

Good Luck!

Each role and position of marketing will need different skills and practices. For example, it will differ the skills for a product developer (analysis, procedures, technology,..) than an advertising communicator (social, media, good relations), but both will need: creativity, customer sensibility, market and business knowledge, work team abilities, strategic and open mind, flexibility, confidence, people in continuing growing, and people that you like.

Bye,

Juan Carlos