Question

Topic: Advertising/PR

Distributing Press Release To Online Media

Posted by cambridge on 7/29/2007 at 6:28 PM ET 125 Points
I would be grateful for suggestions for the best means to distribute press releases to online news organizations and media websites. The press release relates to an innovative mobile software application.

I have used PR Newswire for reaching print media in the past, but was curious as to whether there were other press release distribution services favored by --or tailored to-- online media. I will supplement this with a targeted approach of contacting reporters and news organizations who might have a specific interest, based on their prior coverage. What I am looking for in this question, however, are names of companies or services that will offer more of a general distribution service for my press release.

Thank you for your help.

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RESPONSES

  • Posted on 7/30/2007 at 12:17 AM Accepted
    I would recommend PRWeb as well, but you need to invest at least $80 to see significant results. I usually go with the $200 package for my clients with additional upgrade as it gives you active links and a long list of other features. This is critical to ensure a good clickthrough rate to your website. PRWeb's $200 package also allows you to upload image files to enhance your press release.

    You must also ensure that your press release is sufficiently optimized with your primary keywords; otherwise you will not experience high search engine rankings in the news search engines like Google News and Yahoo! News.
  • Posted by Jay Hamilton-Roth on 7/30/2007 at 9:15 AM Accepted
    Also, Business Wire and Market Wire

    Here's an (older) article on how to optimize your press release for Google News: https://www.webpronews.com/topnews/2004/01/07/how-to-write-a-press-release-...
  • Posted by cambridge on 8/6/2007 at 3:00 PM Author
    Thank you for your suggestions and great advice on how to work with PRWeb and Google News. This has been very helpful.
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