Question

Topic: Website Critique

What Does Our Site Say (part Ii)

Posted by jeepzia on 8/21/2007 at 5:42 PM ET 250 Points
Hello,

We are working on a web re-design and want some feedback before we finalize things up.

[inactive link removed]

Disclaimer for the grumpy: This is a DEMO for look-and-feel, not a functional, finished page.
We have to write copy, select final images....
;-)

For now:

1) in one or two sentences -- based on the web site -- what does this business do?

2) does the web site project the professional look and feel needed to make you feel confident about the medical practitioners? (1-10 scale. 10 is very professional)

3) what demographic do you feel this site is directed to?

4) any comments in general appreciated.

Thanks!

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by BlueSage on 8/21/2007 at 6:45 PM Accepted
    1. It's a health care business for normal people and whacko people that would have something dripping on their foreheads. [I don't care for THAT on the main page. It will not draw me in, and yes, I am into alternative meds]

    2. The text was small on the left side, however with 'control' and my mouse button, 2 clicks, I got it larger. Small font is a real bugaboo for me.

    3. young people. however it will no doubt be the folks 40 and over who 'buy'. [so make the font a little large for us'ns :) ]

    4. i like the stones on top on the orange background, it bespeaks soothing, they are flat, smooth. and it speaks of alternate.
    as nice as the stones are, i would take off the dripping pix, to me it says it is ONLY about alternative and not about the whole person. There is already yogo on there.

    I like the yellow on the sides, it's a very clean looking site.

  • Posted by jeepzia on 8/21/2007 at 7:05 PM Author
    FYI (Noting to do with site per say, but a tidbit of info ...)
    The "whacko" stuff dripping is an Ayurvedic shirodhara treatment. It is used for cleansing, calming and nourishing the body. Its history goes back a couple thousand years.

    Today, in the Western world, it's mostly used for relaxation but it still detoxes and nourishes the body. It's a totally blissful experience, but yeah, not for everyone.
  • Posted by Jay Hamilton-Roth on 8/21/2007 at 9:00 PM Accepted
    1. Boutique Alternative Health Clinic
    2. A "5". I don't pick my doctor based on their website. However, it projects a calming, clean look.
    3. Women (no images other than doctor of men). With $ (ocean yogini makes me think island retreat). 30-40 yo. (based on women's image). Caucasian. "
    4. The benefit statement "When is the last time you spent an hour with your doctor?" should be bigger. I don't like home pages that I need to scroll around to see it all. Color choices reflect Hindi culture, not Southwest culture. Is this center approved by insurance?
  • Posted by Tracey on 8/21/2007 at 9:37 PM Member
    1. Alternative well-being/health provider

    2. 5. I am somewhat of a skeptic, so professional design would go a long way in making me feel more confident in the business. Some of the elements look a bit amateurish (but not awful). The spacing for the copy is too wide. The borders around the photographs don't look good. The photographs should have a common theme so they "go" together -- ie, common colors or look and feel. You might be better off doing a photo shoot than using stock photography.

    The font is ok, but I would not use centered text -- keep it all left-justified to maintain consistency. Left-justified looks more modern. Also, too much going on with the font. I'd recommend using just 1 font, color, justification, and no bold treatment. For such a small amount of text, you don't need all that. You could use a separate box/button for the "Call for your appointment" piece.

    Hope that helps. There's a lot of info in the book "Don't Make Me Think!", a great web design guide, as well as the quick read "The Non-Designers' Design Book" that may help you.
  • Posted by iFocus on 8/22/2007 at 2:49 AM Accepted
    1- Rejuvenation originating from India done in the USofA
    2- 4/10 Try to get rid of all those html tables and work with css instead giving the site a more professional and smoother look
    3- Target people who have heard of Ayurvedic but never got the chance to go to India or South East Asia
    4- None of the pictures give me the feeling of relaxation, especially the doctor. Should you call him doctor by the way or LifeStyle specialist? Should you mention 'spending one hour with your doctor'? Looks scary to me...one hour plus waiting time, it's like the afternoon is gone, that would stress me
  • Posted on 8/22/2007 at 3:47 AM Accepted
    Based on my observation and understanding of your website's rough draft, I am answering the questions as follows:

    1. The business offers clinical services for a holistic healty living based on Indian treatments and insights adapated for the west.

    2. The website projects an image that the treatments are very natural and do not have any risk involved. But the efficacy of the treatments is something that doesnt get projected (as of now). Something that can build the trust factor, in terms of either lines/phrases showing endorsements by credible third parties flashing on the bottom or top of the screen, or a a more medical feel to the site in terms of colour schemes is suggested. I would rate the site at about 5 out of 6 on this parameter due to the reasons listed above.

    3. The site seems to be directed to wealthy Americans in the age group of 30 and above. Especially those who are attracted by the oriental ways of treatment but still love leisure the western way.

    Please do respond as this would help me make my response more customized to your needs. Since I have included general commenst in the answers above, I am not stating them separately as of now.

    Hope this was of some utility.

    Gunjit
  • Posted by Harry Hallman on 8/22/2007 at 7:48 AM Accepted
    It is clearly states what you do:

    "Sanjevani LLC,
    Health and Lifestyle Center
    Physician-based, holistic, integrative medicine for:
    Nutrition and Health
    Family Medicine
    Relaxation and Rejuvenation
    Empowerment through Education"

    If you are into alternative medicine and you visit this site it will clearly identify something you are interested in. Not much on a web site you can do for people who do not beleive in this type of medicine.
  • Posted by jeepzia on 8/22/2007 at 12:06 PM Author
    I think Harry H. is right: Not much on a web site you can do for people who do not believe in this type of medicine.

    We do realize this and know the web site will mostly be a tool for client communication and converting the choir -- the ones who do use complimentary and alternative medicine services.

    Food for thought on how much effort we need to put into projecting allopathic (Western medicine) medical competency.

    Thanks all, so far, for the insight and specific tips.
  • Posted on 8/22/2007 at 4:12 PM Accepted
    Hi

    I do not think you need to put in a lot of effort in projecting allopathic medical competency. According to what the website appears, you would be targeting people who have some background knowledge, experience and/or sensitization to oriental ways of treatment. They would not really be interested in any projections of relating it to western allopathic treatments.

    Rather, you should invest thought and time in projecting how effective your techniques are. This is also something that I had mentioned in my post earlier.

    Hope this helps.

    Gunjit
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