Question

Topic: Website Critique

Front Page Website Assistance

Posted by Anonymous on 9/13/2007 at 5:14 PM ET 250 Points
I am developing our company website for our Contact Management Division. There are three blocks on the front page that are available for text. One is for testimonials, one is for the company blurb (overview) and the other one is for .....WHAT? Help..what would interest people on the front page that I have not already covered in all of the other content about our company that will be on inside pages?

Would a quote work? another blurb....help...I only have a link to the front page but you can view it at

[inactive link removed]

I need suggestions fast! Help

The content showing now is just dummy content it has not been added to the template now we are just writing it all right now.

Thank you!

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/13/2007 at 5:36 PM Accepted
    Features1 shouldn't be features but a description of who you're targeting and what problem of theirs you are solving ("where their pain is").

    Features2 could describe what your solution is to their problem and why they should trust you.

    The testimonials area I would use elsewhere. The #1 purpose of this page is to get someone to contact you. So, this space I would suggest becoming a signup for free info contact form. Elsewhere, put the testimonials, features, comparison matrix, cost, white papers, etc.

    The area where you have a stock photo is prime real estate space - don't waste it with just a picture.

    The bottom footer should have contact information (phone, click to email, etc.)
  • Posted by Harry Hallman on 9/14/2007 at 9:19 AM Accepted
    How about a compelling Call To Action? Something that gets people to contact you.
  • Posted by jpoyer on 9/17/2007 at 10:59 PM Accepted
    I agree with Jay and Harry -- you need a call to action. Also, just while I'm here, a suggestion to not use all caps in any of your main sections -- it's easy to justify because your logo has times new roman in all caps, but it's difficult to read. ...

    Another thing you could do, as these are large blocks, is break one into two -- and use part as a "rotating testimonial" section -- similar to how we used at https://www.pcchtx.com -- it is actually a "testimonials" section that is present on every internal page and randomly pulls a quote and photo from the database. It uses a small space, but allows for the information to change dynamically, so when people go to the front page or any page, they may see a different testimonial. ...

    Hope this helps,

    Jennifer
    XPRT Creative
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