Question

Topic: Customer Behavior

Walk Ins N Conversion

Posted by Anonymous on 9/18/2007 at 3:24 AM ET 125 Points
hi all! considering the point that its very important to know the conversion that a retail store is having, can anyone brief me about how to go about calculating it if we have complete data of walk ins as i always have dobt to consider average size of ppl visiting store in group. also what is standard conversion in international standards.
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RESPONSES

  • Posted by Harry Hallman on 9/18/2007 at 2:01 PM Accepted
    Measure how many people enter the store. Measure how many people buy something. Do this over a period of time and you should have a rough average.

    Of course, things like sales and promotions can make the numbers better. But over a one year time it should all average out.
  • Posted on 9/20/2007 at 7:56 AM Author
    thnks! i understnd tht its important for customer to locate the prdct if we want to increase the conversion but i asked the calculation of it as if we take every walk in n calculate it by dividing with bills i get very less value but general size of visitor is more than one in group so should we take calculate average two person/three person in a group.
    rgds
    vrinds
  • Posted on 9/24/2007 at 12:43 PM Member
    hello,
    im currently the student of marketing at local uni. but as far as i knw.u can do one thing which is, make a list of of ur regular contumers and the amount of purcahse they do each time they come, n how often they visit ur store tht will give u rough istimate i hope.cuz sales n promotion thing needs time n exp. so in case ur new tht can b a bit helpfull strategy for u to keep look at ur sales n calculate it
    best regards,
    Nabia Iqbal
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