Question

Topic: Strategy

Msn Search Changes - Good Or Bad

Posted by Peter (henna gaijin) on 7/1/2004 at 9:08 PM ET 250 Points
MSN just made some changes to their search engine (see https://seattlepi.nwsource.com/business/180278_msftsearch01.html for an article with details and https://search.msn.com to see the search page).

I was wondering if others thought that this was a good strategy and will help them compete with Google, or bad because all they are doing is mimicing Google?

Just wondering - I don't work for Microsquash nor am I using this for a paper or anything like that.

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RESPONSES

  • Posted by SteveByrneMarketing on 7/1/2004 at 9:18 PM Accepted
    Hi Peter,

    I'm guessing it's a good strategy in that it keeps the gap from widening, just like everyone adding more storage for the email accounts following Goggle's lead. As you know, branding is a mind thing. I doubt MNS will be catching Google in the near future.

    As for a more innovative strategy -- well we are talking about Microsoft. :-)

    -Steve
  • Posted by Deremiah *CPE on 7/1/2004 at 9:23 PM Accepted
    Peter,

    I think anything that simplifies things is good. It seems due to peoples complex lives they are choosing simple because it's quicker and easier to deal with.

    I think it is good because to mimic google is good for me because I prefer google. Now if MSN changes their name to giggle I've got a problem with that.

    As a matter of fact if MSN changes their name to giggle, I'll wiggle. I hope that helps you...please don't sniggle.

    Is there anything else I can help you with?

    Your Servant, Deremiah, *CPE
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