Question

Topic: Advertising/PR

Advertising Avenues For Dvd Product

Posted by Anonymous on 12/13/2007 at 4:46 PM ET 250 Points
We are a small production studio that just released a series of non fiction DVDs. Our target audience is guys and girls ages 17 to 26. I am currently thinking of possible advertising avenues to place our product in front of our target audience -- any help or suggestions would be greatly appreciated. Our advertising budget is quite small at the moment, so the best strategy for us would be to start with inexpensive advertising and use the profits to move on to reach more people in more expensive mediums.

This is the current list I am considering:

- Nightclub/Bar Bathroom Ads
- Direct Response Infomercials, Radio Ads
- Print Ads
- Mall Kiosks
- Banner ads on social networking sites

Are we on the right track here? Are there any other possible ways to advertise in malls or nightclubs? What other ways can we reach 17 to 26 year old guys and girls?

Warmly,

Alex S.







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RESPONSES

  • Posted by Harry Hallman on 12/14/2007 at 7:00 AM Accepted
    Youtube for video clips and MySpace and Facebooks to spread the word. Drive them to your web site to buy DVDs.
  • Posted by Jay Hamilton-Roth on 12/14/2007 at 8:41 AM Accepted
    I'm assuming you'll also have a website.

    If your business is local/regional, the local nightclubs, malls, etc. make sense (don't forget movie houses). But if you're not limited, then the internet. Don't forget free things like press releases (if you have something newsworthy/useful), sending press kits to key media influencers, and video teasers (on video sites - make sure your teasers have your website clearly listed).
  • Posted by Tracey on 12/14/2007 at 12:41 PM Accepted
    Can you give us any more info on the type of content? It might make sense to advertise or do a promotional campaign to that veritcal...
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