Question

Topic: Taglines/Names

Name A Crm Project

Posted by Anonymous on 12/21/2007 at 1:41 AM ET 250 Points
We are a Financial Services Company with 6 main businesses like Life Insurance, banking- Assets & Liabilities, Wealth management, Stock Broking, Car Financing & Dealer Inventory.
Our first pan group project has been a CRM Software project.
We need to name the CRM Project - Preferably 1 word. In English.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/21/2007 at 9:25 AM Accepted
    Snap
    Umbrella
    Pool
    Ooze
    Contact!
  • Posted on 12/21/2007 at 10:13 AM Accepted
    On the information you've given, there could be some great ideas to play with..

    For example, you're a finance company, so you could search around the word "bond" - to mean both financial bonds, and bonding/unity/synergy with customers that one aspires to achieve when implementing a CRM system.

    Alternatively, there's words like Chronicle - describing what the system will do (chronicle everything) but is a bit out of the ordinary, and gives the perception of a holistic approach, accurately incorporating everything (which is the kind of precision you would want to convey as a financier).

    I'm sure there's many things you could do as a twist on your company name too.

    Good luck!
  • Posted by mgoodman on 12/21/2007 at 9:32 PM Member
    Who is your primary target audience, and what are their perceptions of, and attitudes toward, the industry?

    What are you trying to communicate to them with your name?

    Naming shouldn't be about your product or your company as much as it is about the unique benefit your target audience will realize when they interact with the brand.

    Help us by giving us some of this information, and we'll be in a better position to help you.
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