Question

Topic: Advertising/PR

Recorded Information Line For Real Esate Promotion

Posted by Anonymous on 12/22/2007 at 1:03 PM ET 125 Points
Hello everyone, Thank you for your help on this issue. I am a real estate agent that is starting a promotion at the beginning of next year. It will consist of my team paying for renters lease termination fee, when they choose to purchase a home through me. My target market is apartment or home renters that are wanting to get out from under their lease, and take the steps towards home ownership.

One major component of this promotion that will be displayed on all advertisements is a 24 hour recorded information line for prospects to call into, get the necessary information about the promotion, and be convinced enough to want to speak with a representative, making the main purpose of the message to get the caller to press one of the prompts to be directly connected with us. The only problem I foresee in this message is people thinking the promotion is too good to be true, or a scam, and be hesitant to responding to the message. This is no scam, and I am wanting the message to be convincing but not sound too good to be true. Below you will find what I have generated thus far. Please give me your reviews on the message and anything you feel should be changed to make it better.




Hello and thanks for responding to my offer to burn your lease. You have taken your first step toward the financial freedom of home ownership. I am a real estate agent, and I’m so confident I can find you a fantastic home for about what you are paying in rent. That I will pay your lease termination fee allowing you to burn your lease, and take advantage of the best real estate buying opportunities in a generation.
Banks have foreclosed on tens of thousands of homes. These banks and other sellers are begging for buyers and selling homes at rock bottom prices and begging for buyers to buy them. Buyers today are paying prices that have not been seen since the late 1990s and so can you if you act now and buy at the bottom of the market. I want to make that happen for you.
Even better news, interest rates for home loans are at all time historic lows, about 6% for buyers with average credit. This means you can own a fantastic home or condo about what you are paying in rent.

Within a month or two, you can own a home, control your destiny, and begin deducting the taxes and interest that you pay from your income taxes, instead of giving this valuable tax deduction to your landlord. You can begin building your home equity, and paying off your home loan, instead of paying off your landlords loan. When the market improves you will get the substantial appreciation that follows a real estate downturn. Like I said, the best time to buy in a generation is right now don’t let it pass you by.
If you don’t have perfect credit or don’t have any money for down payment that does not mean you are trapped in your lease, making your landlord richer. Call me and my team, let us look at your individual situation. We have down payment assistance programs, legitimate ways to improve your credit, and lease to own options which might be your path to homeownership. Respond today and I promise a quick response and straight talk about your situation.
If you have a sincere desire to own a home with a locked in, low, fixed rate payment, and an end to the rent increases, noisy neighbors, fight for parking, unresponsive management, and making your landlord rich, press 0 now. My team and I will work hard to find you a fantastic buy on a great home, and get you the best loan for your credit profile. I’ll even negotiate the termination of your lease and pick up to cost to end your lease so you can buy now. Get started today, press 0 to be connected to me and if I’m on the phone, leave a message.


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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/23/2007 at 8:55 AM Accepted
    Don't forget to also create a web page with this information and a link to click to contact your team.

    I don't know about your copy that will cause them to pick up the phone and dial for this message. That's got to be spot-on for their needs: lease - >mortgage, low interest, get out of lease w/o problem.

    As for your offer, "...paying in rent. That I will pay your lease termination fee allowing you to burn..." I'm not a lawyer, but it sounds like the promise is IF you can find a home, then YOU'll pay the fee. There isn't the "catch" that IF you find a home, AND they purchase it through you, THEN you'll pay the fee (and no matter what the fee IS?)

    Another concern - will canceling the lease prematurely hurt my credit? If so, how do you protect it?
  • Posted on 12/24/2007 at 6:18 AM Accepted
    Definately, as Kathleen has said, keep it shorter.

    Reading your original text I felt I had to point a few things out, too. Sadly, I would have hung up at the very first sentence....
    I think you need to avoid putting the focus on yourself, and your promises - and instead shift it to an impersonal state. While some might argue that it's easier to trust an individual than a company name, I would argue that it's easier to trust an established organisation than a single salesman when making important, long term financial decisions. Use words like our, we, us - not my, me and I - and you will become far more credible.
  • Posted by Inbox_Interactive on 12/25/2007 at 9:44 AM Member
    I'm not sure what the benefit is of this system. I usually see these recorded informational messages when there are too many incoming calls that need to be qualified before time can be given to them. This does not really seem to qualify anyone...are you expecting so many calls that you just can't answer them?

  • Posted by michael on 12/26/2007 at 11:11 AM Accepted
    Already some great comments. I can tell you one thing for certain, people who are NOT interested will not call.

    I think it's a great filter and if the ads are worded properly you'll have success....just put a limit on the number of months you'll pay.

    So you get someone who calls and says they want out with 6 months left. Great...you have a prospect in the early stages with all their contact info.

    I like it!

    Michael
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