Question

Topic: Student Questions

Marketing Territories

Posted by Anonymous on 7/8/2004 at 5:14 PM ET 250 Points
Have a graduation thesis to present and I'm lost on where to beggin. The innitial idea was to defend that there is no 100% successful "Touristic Marketing" if regions/countries don't have "Territorial Marketing"(marketing places). Could you suggest topic questions? I'm also having a hard time finding specific studying material about it.
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RESPONSES

  • Posted by Blaine Wilkerson on 7/8/2004 at 11:48 PM Member
    If you post some of your own thoughts and current progress to date, we may be able to help you.

    Please be as specific as possible.

    Thank You!
  • Posted by Peter (henna gaijin) on 7/8/2004 at 11:49 PM Member
    I think I have been away from academia for too long. Could you do me the favor of giving me the definition of 'touristic marketing' and 'territorial marketing'?
  • Posted by Blaine Wilkerson on 7/15/2004 at 7:49 PM Member
    Well, if you run a question search here on KHE on "marketing cities" (or some variation) you can find some similar topics.

    I tend to agree there is not a 100% successful Touristic Marketing campaign if the region does not engage in some for of territorial marketing. For that matter, no marketing is 100%. In addition, touristic tactics should be one of the primary focuses of a reion, city, country, whatever, who is trying to "market" their territory.

    I'm thinking of questions along the lines of comparing local economies, etc. Use those with and without your topic of interest in an effort to prove your theory.

    You should be able to find a lot of information on google.com as well.

    I hope this helps.
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