Question

Topic: Strategy

Company Services Off The Ground

Posted by danielle.macinnis on 1/28/2008 at 11:28 PM ET 125 Points
My client is a marketing training company but can't seem to get much business off the ground without a long consulting process. I have asked them to vary their approach and perhaps offering so they can get their foot in the door,

ie client audit survey, online marketing coaching, webinars, advertising, on-line tutoring. It all seems to land on deaf ears. Any suggestions? They are basing their current sales strategy on relationship building at the highest level, CMO which takes some time to achieve.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/29/2008 at 9:09 AM Accepted
    Write articles for C-level magazines.
    Work with non-profits.
    Speeches at C-level gatherings/conferences.
  • Posted by Inbox_Interactive on 1/29/2008 at 1:01 PM Member
    I do not understand what your client is selling.

    Are they trying to sell training/education services so that a company's (client's) on-staff marketing employees will do a better job?
  • Posted by Tracey on 1/29/2008 at 4:26 PM Member
    How about conferences? I could see how it would be hard to sell a service that the CMO thinks the team already has internally.
  • Posted by danielle.macinnis on 1/29/2008 at 7:16 PM Author
    Thanks for the responses. They are a marketing training company but also benchmark a organisations market culture. Great ideas, so thanks for your contributions.
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