Question

Topic: Advertising/PR

Cost Effective Marketing Ideas

Posted by donalhealy78 on 3/1/2008 at 8:03 AM ET 250 Points
Hi folks I work for a regional airport in Ireland and we are looking to punt in place a cost effective marketing strategies over the next 6 months. We have a few ideas but just interested in any innovative ideas you guys might have. Ideas have to be cost effective as we dont have big budget on this, main things is to try and raise awareness of the routes available from our airport in our region.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/1/2008 at 11:41 AM Accepted
    Have a free contest for airline tickets. People interested in entering fill out online form with email address, which airport they live near, and which destinations they are likely to use.

    Discount coupons mailed to parents who recently had children. Relatives will be likely to visit and this is a great win-win.

    Active senior centers - provide a discount to provide an "outing".

    College students living near one of the airports - especially a few months before holiday travel.
  • Posted by Peter (henna gaijin) on 3/1/2008 at 2:03 PM Member
    You could do a contest where you have prospects view information about the routes you have (or other information you want them to pick up), then fill in questions related to the information. The more questions they get right, the more entries to the contest.

    Tie the reward for the contest in to the theme of the contest by making the prize something like tickets on any route flown from the airport.
  • Posted by Harry Hallman on 3/1/2008 at 6:32 PM Member
    Try this white paper on social network marketing for consumer companies:
    https://www.octanecorp.com/portals/5/whitepaper/socialmarketingconsumer.pdf
  • Posted by flanger on 3/2/2008 at 10:54 AM Member
    The most powerful trick in marketing is massive mails! One guy posted stolen book 6000 subscriebrs and got thousands of dollars just using massive mail! I use it legally and i got https://www.massmailsoftware.com/ also you can subscrieb to daily news and be modern :) Stay tuned with latest tips and tricks on e-marketing
  • Posted by jcasalou on 3/3/2008 at 2:39 PM Accepted
    If your goal is to raise awareness of routes then I suggest the following:

    1. Contact travel agencies in your region and travel agencies in the regions in which your routes fly to.

    Offer them a small kick back or some sort of incentive on tickets sold for the new routes you are trying to advertise. The cost of this is nothing more than a phone call.

    2. A similar campaign could be run with local car rental agencies, train stations, cab services.

    3. Find a company that generates leads for local businesses and do a mass mailing to those companies offering a discount on rates for flights flown to each of your destination routes. (This depends on who frequents these routes the most? Business travelers, pleasure, students etc...)

    Personally I feel sending them registered mail will get a better response. It's more expensive but when the recipient gets the letter he/she is less likely to throw it out because it looks important.

    4. This is costly...at least here in the states. Contact a local radio station and run radio ads.

    5. Find companies that pertain to your industry and do a website banner exchange.

    Obviously I would need to know your target market amongst several other things. Hopefully these suggestions work!

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