Question

Topic: Customer Behavior

Need Idea For Nursing Home Resident Welcome Pack

Posted by Anonymous on 3/2/2008 at 8:23 PM ET 25 Points
I am the director of marketing for a 144 bed skilled nursing facility. Our facility features a 22 bed rehab to home unit called Pathways. I have studied the admission and discharge data for the Pathways unit and see a high percentage of our residents that are return guests. With this I have been looking closer at our customer service practices and would like to create a welcome kit for our guests to make their stay more comfortable. I could use some cost-effective ideas to be included in this kit.
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RESPONSES

  • Posted by Levon on 3/3/2008 at 11:59 AM Accepted
    My only advice for creating print for your market is to make the font size and graphics extra big for your demographic. Is this you?:

    https://www.pathwayshealth.org/index.htm

    Carry the theme throughout your welcome pack -- purple is going to be extra hard to print - so make sure that your printer matches the correct purple and ensure this by signing off on all work. You think I am kidding, don't sign off on it and get a bunch of blue welcome packs back.

    Study welcome kits of other caretakers and devise what is needed. I would suggest some general rules and guidelines for a optimal stay. Where certain facilities are. Hours of visitation. How to be courteous. The general stuff you would expect in a welcome pack and then take it further.

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